Hanoi: First Lady of the Republic of Korea Kim Hea Kyung attended the Korea Culture and Tourism Festival 2026 with a wide range of vibrant activities in Hanoi on April 23, as part of President Lee Jae Myung’s state visit to Vietnam. Held at Lotte Mall Tay Ho, the event drew large crowds and aimed to promote cultural and tourism exchanges between the two countries.
According to Vietnam News Agency, the festival featured a variety of cultural performances, exhibitions, and interactive sessions designed to highlight Korean traditions and modern attractions. The event provided a platform for Vietnamese attendees to engage with Korean culture through activities such as traditional dance performances, culinary showcases, and tourism seminars.
The presence of First Lady Kim Hea Kyung underscored the importance of cultural diplomacy in strengthening bilateral ties. Her visit is seen as a gesture of goodwill and a testament to the growing relationship between the Republic of Korea and Vietnam. The festival is expected to pave the way for increased tourism and cultural exchange initiatives in the coming years.