Hanoi: The second National Press Forum opened in Hanoi on June 19, marking a strategic milestone that reflects a bold vision for comprehensive reform for the Vietnamese press during the tech-driven era. A hub for sharing best practices, the event aims to forge solutions for financial sustainability, public media contracts, audience engagement, content innovation, and newsroom restructuring. It is also a moment for Vietnam’s media to accelerate its progress and figure out what the ‘revolutionary press’ means in a new era.
According to Vietnam News Agency, the forum is designed to address the challenges and opportunities presented by the digital transformation in media. The discussions are focused on equipping media organizations with the tools necessary to thrive in a rapidly evolving landscape, ensuring their ability to serve the public interest while remaining financially viable.
Delegates at the forum are exploring innovative strategies to enhance audience engagement, recognizing the importance of adapting content to meet the changing needs of the public. The event also provides a platform for media practitioners to exchange insights on how to restructure newsrooms to better align with contemporary technological advancements.
The forum serves as a critical opportunity for Vietnam’s media industry to redefine its role and responsibilities in society, ensuring that it remains relevant and effective in the face of ongoing digital shifts.