Son La: The northern mountainous province of Son La in partnership with Vietnam Airlines and major retailers – Saigon Co.op, Go!, and WinCommerce – officially launched the transport of renowned “hau” plums to the national flag carrier’s flights and retail systems across the country. This milestone marked a significant boost for local farmers as well as the consumption of the province’s signature plum variety to meet growing consumer demand nationwide.

According to Vietnam News Agency, this initiative aims to enhance the reach of Son La’s famous plums, ensuring that they are available to a broader audience through Vietnam Airlines’ extensive network and the retailers’ expansive distribution channels. The collaboration is expected to benefit both producers and consumers by facilitating the efficient transport and availability of the fruit.

The strategic move reflects a concerted effort to support local agriculture and promote regional specialties on a national scale. By integrating the plums into the offerings of major retailers and airline services, the province hopes to increase the visibility and popularity of the “hau” plum, contributing to economic growth and sustainability for local farmers.