Hanoi: The Spring Fair 2026, held at the Vietnam Exposition Centre in Hanoi from February 2 to 13, welcomed more than 500,000 visitors, with total on-site sales estimated at over 300 billion VND (11.55 million USD), excluding revenues generated from contracts and trade cooperation agreements sealed during the fair, according to the Ministry of Industry and Trade (MoIT). Spanning over 100,000 sq.m inside the Kim Quy Exhibition Hall, the fair brought together more than 2,200 domestic and international enterprises with some 3,000 booths, including over 150 leading Vietnamese corporations, many of which hold the Vietnam Value title. All 34 provinces and cities across the nation participated with dedicated exhibition spaces, alongside organisations and businesses from Cambodia, Taiwan (China), Hong Kong (China), Romania, Pakistan and China.

According to Vietnam News Agency, the event not only served as a platform for showcasing products but also facilitated significant trade cooperation. The diverse participation illustrated the fair's reach and influence in the region, with enterprises from various countries engaging in trade and collaboration. The Ministry of Industry and Trade highlighted the fair's role in promoting Vietnamese products and fostering international trade relationships. The success of the Spring Fair 2026 underscores its importance as a key event in the region's economic calendar, attracting both local and international interest.