Lam dong: The Tet (Lunar New Year) festival is not only the most important traditional holiday for Vietnamese people, but also offers a chance for the tourism sector in the Central Highlands of Lam Dong to attract visitors, especially international ones. As Tet is arriving, a wide range of vibrant, diverse and distinctive Vietnamese New Year experiences are organised across the province, creating highlights that captivate tourists from the very first days of the new year. According to Vietnam News Agency, the festival's unique cultural activities and traditions provide an engaging experience for international tourists, who are keen to explore the rich heritage of Vietnam. The province of Lam Dong is capitalizing on this opportunity by creating an immersive atmosphere that showcases traditional customs, cuisine, and performances associated with Tet. The local tourism sector has made significant efforts to promote these experiences, aiming to boost visitor numbers and enhance their understanding of Vietnamese culture. Activities include traditional music performances, Tet markets, and culinary events, all designed to offer tourists a comprehensive insight into the country's New Year celebrations. By fostering a welcoming environment and offering memorable experiences, Lam Dong aims to establish itself as a key destination for tourists seeking to celebrate Tet in Vietnam.