Hanoi: Thailand Week 2026 officially opened at the Hanoi International Centre for Exhibition on January 22, offering a showcase of Thai goods and services aimed at strengthening trade links with Vietnam. The event brings together more than 100 companies, including Thai enterprises and Vietnamese importers, across about 120 booths. It features a wide range of Thai products aligned with consumer trends in Vietnam, including food and beverages, health and beauty, mother-and-baby and pet products, fashion and jewellery, household goods and tourism services.

According to Vietnam News Agency, the event aims to enhance economic cooperation between Thailand and Vietnam by providing a platform for businesses to explore new opportunities and partnerships. The exhibition is expected to attract a significant number of visitors, providing an opportunity to experience the diversity of Thai offerings and fostering mutual understanding between the two nations.