Sofia: The Vietnam Amazing Cup 2026, an annual national contest that evaluates and ranks the quality of Vietnamese specialty coffee using international standards, has once again affirmed its role as a trusted benchmark for quality and value in Vietnam's coffee industry. Now in its eighth edition since 2019, the annual competition is organised by the Buon Ma Thuot Coffee Association under the direction of the Dak Lak provincial People's Committee. It continues to serve as a key platform for discovering, assessing, and promoting Vietnam's specialty coffee.

According to Vietnam News Agency, the event has become instrumental in identifying and highlighting the finest coffee beans produced in the region, thereby boosting both local and international recognition of Vietnam's specialty coffee segment. The competition not only evaluates coffee quality but also encourages local farmers and producers to adopt international best practices, thereby enhancing the overall competitiveness of Vietnamese coffee on the global stage. Through initiatives like the Vietnam Amazing Cup, the country aims to solidify its reputation as a leading producer of high-quality specialty coffee.