Sofia: The Vietnamese Embassy in Bulgaria and the Vietnam Cultural and Tourism Association in Europe (VNCT) have recently organized the Vietnam-Bulgaria Tourism Forum 2026, intending to enhance tourism cooperation and bolster business connections between the two nations. This hybrid forum witnessed the participation of over 80 delegates from both countries, encompassing policymakers, tourism associations, training institutions, travel companies, airlines, and other related organizations.

According to Vietnam News Agency, the event served as a platform for stakeholders from the tourism and business sectors to discuss opportunities and strategies for fostering closer collaborations. The forum highlighted the mutual benefits of strengthening ties in tourism and business sectors, emphasizing the potential for increased economic and cultural exchange.

The gathering also underscored the significance of sustainable tourism practices and the role of innovation and technology in promoting tourism. Participants discussed ways to leverage each country's unique cultural and natural attractions to attract more tourists and boost economic growth.