Hanoi: The Vietnam National Authority of Tourism (VNAT) is seeking to strengthen collaborations with Chinese tourism authorities, including those from Yunnan province, as well as localities and businesses from both countries. The aim is to boost cooperation, create connectivity opportunities, and attract tourists to explore destinations in Vietnam and China, an official stated at a tourism promotion event.

According to Vietnam News Agency, the event took place on September 20 at the Trang An Scenic Landscape Complex, as part of the Vietnam-China Tourism Cooperation Year 2026-2027.

During the event, a dialogue titled 'Tomorrow's Boss' was held. It featured business leaders and managers sharing experiences on topics such as the coffee-space economy. Discussions highlighted how coffee shops are becoming popular check-in destinations, new trends in coffee tourism, including mountain trips and coffee discovery, and innovations in the coffee industry focusing on the entire value chain, from cultivation to cultural tourism development.