Milan: A Vietnam-Italy tourism promotion programme was recently held in Milan with the participation of nearly 200 attendees from various agencies, localities, and businesses of both nations. The event was a collaborative effort organized by the Vietnam National Authority of Tourism (VNAT), Vietnam Airlines, Hanoi’s Department of Tourism, and Saigontourist Group. This initiative forms a part of the broader Vietnam-Europe tourism promotion programme, which also includes Switzerland and France.

According to Vietnam News Agency, the programme aims to bolster tourism ties between Vietnam and Italy, fostering opportunities for enhanced cooperation in the tourism sector. The event served as a platform for stakeholders from both countries to exchange ideas, discuss potential collaborations, and explore ways to attract more tourists to each other’s destinations. The initiative underscores the importance of international cooperation in revitalizing the global tourism industry post-pandemic.