Vietnam: Vietnam's tourist destinations and cultural products have drawn strong interest from international visitors at the International Tourism and Travel Fair (SITEV 2026), held from May 18-21 at the SAFEX Exhibition Centre in Algiers, Algeria, gathering around 450 businesses and organisations from 41 countries. The Vietnamese Embassy in Algeria, in coordination with leading travel firms Saigontourist and Vietravel, set up a booth introducing Vietnam tourism products and tour packages, attracting considerable attention from visitors.

According to Vietnam News Agency, the tourism fair featured a wide variety of international exhibitors showcasing their unique travel offerings. Vietnam's exhibit, organized by its embassy and major travel companies, stood out by offering a glimpse into the country's rich cultural heritage and diverse travel experiences. The booth successfully highlighted Vietnam's scenic locations and unique cultural products, appealing to the global audience in attendance.

The presence of Vietnam at SITEV 2026 aimed to increase awareness of the country's tourism potential and attract more visitors. By participating in such international events, Vietnam hopes to strengthen its position in the global tourism market, showcasing its appeal as a destination with a mix of cultural and natural attractions. The fair provided a platform for Vietnam to connect with potential tourists and travel industry professionals from around the world, fostering future collaborations and tourism growth.