Tokyo: Japanese fast-food giant Matsuya has added ‘Vietnamese-style broken rice with pork’ to the menu of more than 1,100 outlets nationwide, marking a major step for Vietnamese cuisine to conquer the Japanese market. The launching event was held on August 26 at Matsuya’s Roppongi branch in Tokyo. Vietnamese Ambassador to Japan Pham Quang Hieu attended the event and introduced the dish to local media.

According to Vietnam News Agency, the introduction of Vietnamese-style broken rice into Matsuya’s menu highlights the growing popularity and influence of Vietnamese food in Japan. This move is seen as a significant cultural exchange, where Japanese consumers can experience authentic Vietnamese flavors in a fast-food setting. The inclusion of this dish is expected to attract both Vietnamese expatriates and local Japanese customers who are eager to explore international cuisines.

The decision to incorporate Vietnamese broken rice into Matsuya’s offerings was made after careful consideration of the dish’s potential appeal to the Japanese palate. Matsuya’s management expressed confidence in the dish’s ability to stand out among the existing menu items, offering a unique taste experience while maintaining the fast-food chain’s standard of quality and efficiency.

The presence of Vietnamese Ambassador Pham Quang Hieu at the launch event underscores the importance of this culinary venture as a bridge between the two cultures. The ambassador highlighted the significance of food in fostering mutual understanding and appreciation, further strengthening the ties between Vietnam and Japan.