Vinh long: A pilot e-commerce model has been launched in Cho Lach commune of the Mekong Delta province of Vinh Long, using TikTok to build a rural e-commerce ecosystem, increase sales, and promote local products. The pilot aims not only to increase the number of online shops and sales livestreams, but also to equip businesses with sustainable digital business skills at grassroots level. According to Vietnam News Agency, TikTok Shop, the Vietnam E-commerce Association, the provincial Post Office, and other partners are providing support with platforms, training, communications, and logistics. Businesses in Cho Lach hope to digitalise their brands, bring local products online, and form a community of digital sellers through the model, hopefully connecting with customers year-round instead of relying on seasonal sales.