Ninh binh: The Vietnam Tourism Association (VITA) and Ninh Binh provincial People's Committee celebrated the best of the country's travel industry on July 9, honouring 106 winners across nine categories at the VITA Awards 2026.

According to Vietnam News Agency, the event aimed to recognize and promote excellence in Vietnam's tourism sector. The awards highlighted the achievements and contributions of various organizations and individuals in enhancing the nation's tourism offerings. The ceremony brought together key stakeholders from the tourism industry, including government officials, travel agencies, and hospitality businesses.

The VITA Awards are an annual event that seeks to encourage competition and innovation within the tourism sector. By acknowledging outstanding performance, the awards aim to set benchmarks and inspire others in the industry to strive for excellence. The recognition of 106 winners reflects the diversity and vitality of Vietnam's travel industry, which continues to grow and attract international visitors.

This year's event was held in Ninh Binh, a region known for its natural landscapes and cultural heritage sites. The choice of location underscored the importance of promoting Vietnam's unique destinations to both domestic and international tourists. The collaboration between VITA and the Ninh Binh provincial People's Committee highlights a concerted effort to boost tourism in the region and across the country.