Hanoi: The Vietnam Tourism Association (VITA) held a seminar in Hanoi on August 14 to discuss elevating the Green Tourism Criteria (VITA Green) into an internationally recognised brand. VITA Chairman Vu The Binh said green tourism is a global trend. Beyond protecting the environment and ecosystems, it attracts high-spending, quality visitors, boosting industry revenues. Over the past decade, many countries have made green tourism the foundation of sustainable growth.

According to Vietnam News Agency, the seminar focused on strategies to integrate the VITA Green label into Vietnam’s tourism offerings to enhance its appeal to international travelers. The move aims to position Vietnam as a leading destination for sustainable tourism by aligning with global environmental standards and practices. This initiative underscores the country’s commitment to promoting eco-friendly travel experiences that benefit both the environment and the economy.

The seminar participants included industry experts, government officials, and representatives from various tourism sectors. They explored ways to implement the VITA Green criteria across different regions in Vietnam, emphasizing collaboration among stakeholders to achieve sustainability goals. The discussions highlighted the importance of adopting green practices in tourism operations to meet the rising demand for responsible and sustainable travel options.

By advancing the VITA Green initiative, Vietnam seeks to not only protect its natural resources but also attract a new segment of tourists who value sustainability. This approach is expected to enhance the country’s competitiveness in the global tourism market, offering unique and environmentally-conscious travel experiences.