Hanoi: The 2026 Dak Lak Durian Festival is scheduled to occur from August 15 to September 2, marking the first time the province will host a durian festival on such a large scale. The event is set to highlight the Dak Lak durian brand, aiming to foster sustainable growth within the industry, broaden market reach and exports, attract investment, and showcase the province's cultural and tourism potential. According to Vietnam News Agency, the festival will serve as a vital platform for promoting Dak Lak's unique durian offerings, emphasizing the importance of the fruit to the local economy. The event is expected to draw attention from both domestic and international investors, furthering opportunities for the province's agriculture sector. Additionally, the festival will provide a space for cultural exchange, allowing visitors to experience the rich traditions and customs of Dak Lak.