Lung cu: Lung Cu commune in Tuyen Quang province has chosen tourism as its leading economic sector, not only capitalising on local strengths but also as a natural path to create jobs, support sustainable poverty reduction, and enhance living standards in Vietnam's northernmost region. Covering 95.2 square kilometres and comprising 37 villages with a population of over 15,000, Lung Cu is a border commune of strategic importance. It boasts distinctive tourism assets, including the Lung Cu National Flag Tower, the northernmost point of Vietnam, and a rich cultural space shaped by highland ethnic communities. Despite a low economic starting point, underdeveloped infrastructure and fragmented agricultural production, the commune has identified tourism as a breakthrough pathway to accelerate economic restructuring and achieve sustainable poverty reduction. According to Vietnam News Agency, the focus on tourism aligns with the commune's strategic plan to harness its unique geographical and cultural features. The Lu ng Cu National Flag Tower, a significant symbol of national pride, attracts visitors eager to experience the frontier spirit and cultural diversity of the region. The local government is prioritising the development of essential infrastructure to support tourism, including transportation and hospitality services, to ensure a comprehensive and sustainable approach to economic growth. Moreover, the integration of tourism into the local economy is expected to provide new employment opportunities for residents, contributing to poverty alleviation efforts. By promoting community-based tourism, Lung Cu aims to preserve and showcase the cultural heritage of its ethnic communities, further enhancing the appeal of the region to both domestic and international tourists. The strategic emphasis on tourism as a key economic driver reflects a broader vision for the commune's development, positioning Lung Cu as a model for sustainable tourism in Vietnam's northernmost areas.