HANOI: Approximately 160,000 tourists flocked to Hanoi during the New Year holiday on January 1, 2025, marking a significant 17% increase compared to the previous year. The influx included a substantial rise in foreign visitors and domestic travelers, contributing to a notable surge in tourism revenue for the Vietnamese capital.
According to Vietnam News Agency, the municipal Department of Tourism reported that Hanoi hosted 28,400 foreign tourists, reflecting a 67% increase compared to the previous year, along with 132,000 domestic holidaymakers, which is a 10% rise year-on-year. This surge in visitor numbers resulted in an estimated 594 billion VND (23.3 million USD) in total tourism revenue, representing a year-on-year increase of 26%. Additionally, the average occupancy rate of high-end hotels in the city reached approximately 80%, indicating strong demand for accommodation during the holiday period.
The data highlights the growing appeal of Hanoi as a travel destination for both international and domestic tourists. The increase in visitor numbers and subsequent rise in tourism revenue underscores the city’s successful efforts in promoting its cultural and historical attractions. The tourism department’s data suggests that Hanoi’s strategies to attract more international visitors are yielding positive results, as evidenced by the significant growth in foreign tourist arrivals.
The increase in tourism also points to the broader recovery of the travel sector, which has been gradually rebounding following global disruptions in recent years. Hanoi’s ability to draw a large number of visitors during a peak holiday season reflects its resilience and potential as a key player in the regional tourism industry.