Hue: As Hue enters a new phase of development as a centrally governed city, local authorities are seeking to transform its centuries-old cultural heritage into a new growth engine, with tourism expected to unlock the economic value of culture and support the city's ambition of achieving double-digit growth. Hue is simultaneously stepping up efforts to attract investment into tourism, services, and cultural industries.

According to Vietnam News Agency, in the first five months of 2026, the city secured more than 19 trillion VND in newly registered investment capital, with projects planned in coastal tourism, lagoon-based ecotourism, cultural spaces along the Perfume River, convention and exhibition centres, night-time economy projects, and cultural innovation hubs.