Paris: A Vietnamese tourism promotion event took place in Paris on May 12-13, spotlighting Vietnam’s diverse offerings in eco-friendly and sustainable tourism, heritage and cultural experiences, seaside getaways, and high-end and unique travel products tailored to European preferences. It was part of a series of events taking place in Milan (Italy), Geneva (Switzerland), and Paris (France) from May 4 to 13 to showcase Vietnamese tourism, handicrafts, and cuisine as part of the Visit Vietnam Year 2025. Hosted by the Vietnam National Authority of Tourism (VNAT), it also aimed to foster connections between European and Vietnamese businesses.

According to Vietnam News Agency, the event was strategically designed to emphasize Vietnam’s tourism potential and strengthen the travel links between France and Vietnam. By introducing a variety of travel experiences that align with the interests of European tourists, the VNAT is seeking to tap into the growing market of eco-conscious travelers and those interested in cultural and luxury travel experiences. The event also served as an opportunity for European travel businesses to engage directly with Vietnamese counterparts, which could lead to increased travel exchanges and partnerships in the future.