Pushing the Thai gaming industry into the world market: ‘International Game Festival 2024’

Thailand International Game Showcase 2024' or 'International Game Festival 2024' has started to drive the economy and create a good image for the country with the Soft Power of the Thai game industry. Mr. Prasop Riangngen, Director-General of the Department of Cultural Promotion, presided over the opening of the 'International Game Showcase 2024' to promote the use of soft power to drive the economy and create a good image for the country at True Icon Hall, 7th floor, ICONSIAM, from August 30 to September 1. Mr. Prasop said that the Ministry of Culture plays an important role in driving Soft Power and has implemented various approaches to promote and develop the Thai gaming industry to grow sustainably by using various cultural capitals such as art, culture, traditions, food, and local wisdom to create added value for various industries, including the high-potential entertainment industry such as movies, dramas, animations, and games. Currently, Thai people have a more positive view of games, which makes t hem see opportunities for success on the world stage. From the growth of the gaming market, which has reached 10% last year, the Ministry of Culture has implemented various actions to promote and develop the Thai gaming industry to grow sustainably, including promoting Thai culture and Soft Power. The Thailand International Game Showcase 2024 is organized to develop the potential of Thai game developers to create world-class works, create sustainable economic growth, and create a good image for Thailand in the eyes of the world. This year's international game festival is one of the important activities to promote and develop the potential of Thai game developers to create world-class quality works and lead to sustainable economic growth. It is also an important stage to showcase the potential of the Thai game industry and create a good image for Thailand in the eyes of the world. The Thailand International Game Showcase 2024 has a variety of activities, consisting of 6 main activities: 1. Thai Board Game a nd Thai Game Card - allowing attendees to try out various famous board games in Thailand 2. Thai and International PC and Mobile Game - allowing attendees to try out computer and smartphone games such as Black Desert Online and Ragnarok Landverse 3. Game Developer - an activity that brings together Thai game developers with more than 30 Thai games for them to try out 4. E-Sport Player, E-Sport Backstage, and University provide a space for attendees to experience the abilities of e-sports athletes, learn about the behind-the-scenes of competition organization, and receive educational opportunities from universities with fields related to e-sports. and game development in particular 5. Cosplay - Cosplay activities and a cosplay area for attendees to choose products from merchants in the cosplay market within the event 6. International gaming seminar (TIGS Forum) - The event brings in speakers from abroad to give lectures and exchange ideas on promoting games to the world stage. Source: Thai News Agency