Hanoi: The Vietnam ‘Pho’ Day, in response to the Pho Week in Europe 2025, kicked off in Germany and Bulgaria on December 12. The Pho Week in Europe 2025 started on December 8, attracting over 230 units, including restaurants, eateries, and food businesses from 21 European nations, plus Japan and Vietnam, marking the largest scale yet for a Vietnamese food campaign.

According to Vietnam News Agency, the event aims to celebrate and promote traditional Vietnamese cuisine, particularly the iconic dish, pho, across Europe and beyond. This initiative is part of a broader strategy to increase awareness and appreciation of Vietnamese culinary arts globally, fostering cultural exchange and boosting tourism. The participation of numerous food businesses from various countries highlights the growing interest and acceptance of Vietnamese food on the international stage.