Vietnam: Vietnam's coffee export revenue set a new record of approximately 8.6 billion USD in 2025, up more than 52% from the previous year. In key coffee-growing regions such as Dak Lak and Lam Dong, which account for over 92% of the country's total coffee-growing area and 95% of national output, the industry is experiencing a clear shift from raw exports to deep processing, and from supplying raw materials to developing brands and sustainable value chains. According to Vietnam News Agency, this significant increase in export turnover highlights the success of Vietnam's coffee sector in adding value to its products through processing and branding. The focus on creating sustainable value chains is expected to further strengthen Vietnam's position in the global coffee market. The transition from raw exports to processed goods is part of a broader strategy to increase profitability and ensure long-term growth for the industry. The regions of Dak Lak and Lam Dong have been at the forefront of this transformati on, leveraging their vast coffee-growing areas to lead the way in innovation and sustainability. With a continued emphasis on deep processing, these regions are poised to maintain their critical role in Vietnam's coffee export success. The strategic shift is also aimed at meeting the growing global demand for high-quality and sustainably produced coffee products.