Ho chi minh city: The global Halal market, catering to Muslim consumers, is experiencing robust growth with its value worth trillions of US dollars, spanning sectors from food and pharmaceuticals to finance and logistics. This presents significant opportunities for Vietnamese exports. However, experts noted that translating potential into tangible gains requires businesses to meet standards and adopt well-defined market strategies. The assessment was shared at a seminar on a Halal strategy to connect Vietnamese food to the Gulf Cooperation Council (GCC) and Southeast Asian markets, jointly organised by the Ho Chi Minh City Investment and Trade Promotion Centre and the Food and Foodstuff Association of Ho Chi Minh City on April 3.

According to Vietnam News Agency, the seminar highlighted the importance of Vietnamese businesses aligning with international Halal standards to penetrate the market effectively. Experts at the event emphasized that understanding and complying with Halal certification requirements are crucial for Vietnamese products to gain acceptance in these lucrative markets. The discussions also focused on enhancing the competitiveness of Vietnamese goods by improving quality and ensuring that products cater to the preferences and needs of Halal consumers worldwide.

The seminar underscored the necessity for Vietnamese companies to develop comprehensive market strategies tailored to the specific demands of the Halal market. This includes establishing partnerships with local distributors and leveraging trade agreements to facilitate smoother entry into the GCC and Southeast Asian regions. Moreover, the event called for increased government support in providing businesses with the necessary tools and knowledge to navigate the complexities of the global Halal market.