Tel aviv: Authentic Asia DMC, in coordination with the Little Hoi An Group, Vietstar Cruises Investment JSC, and Destination Chase, organized a workshop to introduce Vietnam’s tourism offerings in Tel Aviv. This event, held on February 1, was a part of the 32nd International Mediterranean Tourism Market (IMTM 2026). It successfully attracted representatives from the Vietnamese Embassy in Israel, Vietnam’s Trade Counsellor Le Thai Hoa, and Arkia Airlines, along with around 80 Israeli attendees. These attendees included outbound tour operators, travel agencies, key opinion leaders, and influential travel bloggers.

According to Vietnam News Agency, the workshop served as an opportunity to showcase Vietnam’s diverse tourism attractions and potential to the Israeli market. The event emphasized the unique travel experiences Vietnam offers, aiming to foster stronger tourism ties between the two countries. By engaging with key stakeholders in the Israeli travel industry, the organizers hoped to increase awareness and interest in Vietnam as a prime travel destination.